01 / Campaign in production · Creative direction
In production / 2026#IciCestMaPlace
Build a consistent digital campaign across six professional sectors, avoiding literal job stereotypes while retaining a shared brand identity.
01 / Brief & concept
The challenge was never just six videos.
The campaign needed a shared visual grammar across six sectors, while leaving room for each headline to feel distinct and staying faithful to the “Ici, c’est ma place” identity.
Initial collage/print approaches, directions that strayed too far from the brand identity, and overly literal representations were dropped. A “3D POP” direction was chosen, to be refined for screen readability and a more mature tone.
02 / Creative system / editorial diagram
Explanatory design framework - not a final campaign visual.
03 / Art direction
One direction, multiple expressions.
Each headline becomes the starting point for a visual concept. Shot planning then translates the idea into moving images, reusing brand system elements to maintain continuity across six short films.
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